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January 24, 2021
Digital Marketing

Importance of SEO (Search Engine Optimization) for a business website

Search engine optimization

Search engine optimization (SEO) is a set of rules to optimize your website for search engines and improve and boost your search engine rankings. It is an excellent way to maximize the quality of your web site by making it faster, user-friendly and easier to navigate.

SEO - Search engine optimization

Why is SEO (Search Engine Optimization) important?

In present’s competitive digital market, SEO marketing is more important than ever.

Search engines assist in serving millions of users per day asking for answers to their questions or for solutions to their issues.

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Benefits of Search engine optimization

Search engine optimization is important because:

  • The majority of search engines users are more intended to click on one of the top five suggestions in the search engine results pages (SERPS). To take benefit of this and increase visitors to your web site or customers to your online store, your website requires to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices boost the user experience and usability of a web site.
  • Customers trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is the best way for the social promotion of your web site. People who search and find your web site by searching Google or Yahoo are more likely to promote or boost it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is essential for the smooth running of a big business web site. Web sites with more than one author can have an advantage from SEO in a direct and indirect way. Their direct benefit is high in search engine traffic and their indirect benefit is having a common framework to use before publishing content on the business website.
  • SEO helps you to make you ahead of the competition. If two web sites are selling the same or similar thing, the search engine optimized a web site is more intended to have more clients and make more revenue and sales.

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SEO Search engine optimization

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