When the talk is about real estate marketing, most agents rely on the same few tried and tested techniques. These tactics work, no question. But how can you stand out in the competition if you are doing the same thing as everyone else?
We are now in 2019. Why step up your marketing game?
Here are the best 7 new real estate marketing ideas that can assist to take your business to new heights in 2019.
1. Develop Quizzes About Your Community
If you have ever used Sporcle you know or understand how long people can spend online doing quizzes. Why not let your leads test or analyze their local knowledge with quizzes about your community and its neighborhoods? There are a lot of online quiz makers out there. Select one and create a quiz based on your local expertise. Then post it to your business website. A good quiz will assist you to attract new visitors or clients to your site and keep your leads browsing longer.
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2. Drone Flights Over the Neighborhood
Drone flights can help in creating a lot of intrigue about a house. But drone flights for a neighborhood can go ahead. Whether it is a rural community or urban neighborhood, drone videos provide some of the most beautiful and valuable content on the web. These videos can be very useful and highly; for agents in an age when buyers want more and more helpful information about the area immediately surrounding the home.
3. Build a Following with a Great Newsletter
From common person to politics, a lot of media personalities have made their business via newsletters. As a real estate agent, you also have specialized expertise. If you are able to package your intimate knowledge of the housing market into a weekly or monthly newsletter, you can build a strong following that will help your sales and lead to greater opportunities.
4. Film a Day in the Life Video
As a real estate agent, your life is very interesting. It is luxurious, dynamic, fast-paced, and dramatic. Why do you think there are a lot of shows and films about real estate agents? The barrier to entry for the film is very low now that you can do it with your smartphone too. You should try filming a day in the life video because it is guaranteed not to be boring.
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5. Post on Reddit
The Reddit community is powerful and strong. And there is plenty of real estate discussion. There are subReddits for investors, homeowners, real estate, real estate technology and more. All of these offer a place for agents to explain expertise and build a following.
6. Ask Clients to Do a Video Testimonial
Client testimonials have a huge impact on real estate. As a primary factor of social proof, they reassure leads that you are a competent and dedicated agent. But there is something psychological about getting the details directly from the client through video instead of reading it on a website. So ask some of your clients to do video testimonials. If you do well enough with the sale, they will be feeling happy to contribute.
7. Create an Interactive Neighborhood Map
You know much about the neighborhoods you cover. Consider displaying these details in an interactive map on your website. Such a feature could help buyers know more about the area surrounding their targeted home. And it would serve a useful resource for your community at large, which can help you in getting new leads.
It is the year 2019. So ditch those stale and outdated real estate marketing techniques and try these 7 new real estate marketing ideas in 2019.