In the good old days, people used to advertise through pamphlets and posters, but now times have changed and with the dominance of technology and dependency on IOTs, the call for optimization of a website is on the rise. There are a whole lot of businesses that are eager to maintain a website but fail to rank on the Search Engine Result Pages. Google is an astute analyzer; one has to regularly keep up with the updates and new trends. If you feel that your website has been performing abysmally, it is most likely that you have not complied with the latest trends in SEO.
High rankings on SERP, search engine results pages, is what every business with an online presence aspires for. The higher you are ranked, the more visible your brand will be, resulting in high traffic and increased conversions. Thanks to the advent of SEO strategies, it, fortunately, helps businesses to achieve that and you will definitely take pride in yourself for the positive results you get with the search engine results. Aaron Rains SEO is a popular SEO consultant and has been helping a business rank higher on search engines for over ten years. It’s no secret that ranking on the first page of Google will bring increased revenue to your company. Their experience and knowledge can help you identify Google algorithmic penalties and narrow down some of the technical SEO basics that will boost your company’s ROI.
Getting an SEO expert to help you out with your strategy could be the best starting point as the experts are equipped with the latest trends and tricks to help you get there. But even as you search for an expert for the optimization of a site, it is also helpful to be aware of trends that are currently working and ones that are not.
The era of Panda and Penguin is long gone, the dawn of Humming Bird has happened and you should prepare your website in compliance with the changing trends.
Below mentioned are some of the most effective SEO trends you should embrace immediately to increase your traffic and enjoy great returns with Optimum Ranking on SERP.
- Google AMP
Accelerated Mobile Pages Project, an initiative undertaken by Google to build a better user-friendly website for users. As per this new trend, a lighter and simpler version of HTML is in demand. With slower loading web-pages eating away the traffic, the AMP has emerged as a game-changer to dominate the SEO realm. AMP pages will load 30 times faster than normal web pages and you need to adjust accordingly for maximum results. For this to work, you need to ensure that everything on your website including the colors and the fonts, graphics and the videos are mobile optimized. You will be surprised at just how rewarding this approach can be in doubling your traffic and increasing your ranks.
Bottom line – If your website is not mobile-friendly then you are losing out on lots of potential customers and visitors.
- Redirect Again In Picture
Back then “Redirects” were termed as SEO leaks, but with the changing requirements, they are again in the game. In one of the recent announcements by Google, it was announced that “Redirects” shall no longer contribute to SEO leaks. Now, all the websites can use 3xx redirects to rank their websites without any problem.
- Social Media Redirection
As the branding is moving on social media, Google is all set to help you rank your website, if they are well on the social media platform. Connecting the website with Facebook, LinkedIn, Twitter, Pinterest, G+, and YouTube will have real-time benefits. The more the likes and reviews about your website on social media, the greater will be the chances that the traffic would be directed towards your website.
- Quality Content
Gone are the days when Google was just focused on the keywords. With the ever-changing trends, it is essentially important to produce quality content. By the quality content, it is meant informative and descriptive and not promotional contents. Keeping that in mind, it is required to revamp the content generation strategy and focus more on delivering quality compliant content, rather than, keyword-stuffed garbage.
Using these techniques, you can draft the right way to deal with your pursuit of ranking higher on the SERP pages.
- Videos for SEO
The videos are very entertaining and you, therefore, cannot go wrong with high quality, informative videos in your SEO strategy. Videos have a great potential of acquiring attention and if engaging enough, they can guarantee to earn you very valuable traffic, not just doubling it! All you need to do is ensure that it is easy for search engines to locate the content and index it successfully so it is displayed and visible to users when specific keywords are entered.
- Mobile Apps
Mobile apps have dominated online digital media by a huge percent. A huge percent of internet users are actually spending more time using these apps and by exploring their advantages, you will be able to make SEO improvements. The apps make searches easier and hence more and more people prefer the native mobile apps over websites. In a mobile app, you can prominently feature your brand and include all proper links to enjoy better rankings. Mobile app optimization is one of the key factors and should also be given priority in SEO optimization for the trend to work successfully.
- Voice search function
Voice searches are more convenient and many people today have embraced them, especially when trying to multitask. It is much simpler to voice search than type in keywords, thus making the searches very popular. You can use this to improve your traffic, but you need to be very careful in ensuring the content you have is searchable. Long-tail keywords are a much better choice for this trend over conventional ones.
- Websites Changing to HTTPS
Http (or Hyper Text Transfer Protocol) is the method by which data is moved around the Web. It is fast, it’s reliable and has been around since the dawn of the world wide web. However, it is probably not the most secure way of transferring data online. Hacking into it can be a picnic and that is not something that you would want if you are handling sensitive personal information from your users. Https (or Hyper Text Transfer Protocol Secure) is the answer to this data protection issue. If your site has switched to Https, it is ensured that your site’s visitor data are encrypted and secured. More and more websites are changing course and Google is picking it up. Get this: Simply put, Https is the future.
- Rise of Hyperlocal Marketing
Hyperlocal marketing took off in 2017 as a way to target the audience in close proximity to one’s business. Thanks to technological advancements, it is now possible to target the local community a lot more closely. In fact, you can even target individuals by analyzing user behavior, purchasing history, location, interests and so on.
Stay ahead of your competitors by implementing the aforementioned SEO marketing trends. If you require more information, get in touch with well-known professionals offering SEO services.